Traffic Activator that grow your business online!
June 2, 2009
What is Traffic Activator?
Traffic Activator is a search engine friendly system created by Grow IT Marketing with the aim of attracting targeted, qualified visitors/ prospective customers through search engines (eg. Google, Yahoo!, MSN, etc) to your website.
How does Traffic Activator work in my website?
Traffic Activator will be built in your website so that your website can be easily found in the search engines (eg. Google, Yahoo!, MSN, etc) delivering quality visitors / prospective customers that look for your products/ services.
Why your website need to be searchable in Search Engines?
Simply because there are 81% of world internet users find their products/ services they’re looking for through search engines (eg. Google, Yahoo!, MSN, etc).
How do I know your Traffic Activator is well performing in my website?
Grow IT Marketing will submit a Traffic Activator report to you on a monthly basis to share the results we have achieved in your website.
Why is Traffic Activator report so important to my business?
As a business owner, you are the caretaker & overseer of your business & of course your main goal is to have as many visitors as possible to your website. This Traffic Activator report will be your best tool to help you to analyze and track your website’s visitors if you want your business to grow.
This report will help you to know which part of your website is weak and needs improvement. These questions include information regarding your visitors:-
* What’s the number of visitors to your website?
* Which country or city are they coming from?
* What types of products/ services in your website they are searching for?
* How do they get in and leave your website?
* Are your visitors new or returning?
* What keyword they use on search engines to locate your website?
* And much more…
These factors are critically important to a businessman in order to assess the performance of your website and to make further improvement for the growth and development of the website.
In addition, you can look to see which pages create errors every time visitors visit your website and allow you to fix probable problem areas.
Contact us today for consultation about Traffic Activator!
Why does your website need SEO?
October 12, 2008
Ranking at top (at least from page 1 to page 3) of the major search engines (Google, Yahoo! & MSN) for targeted keyword phrases that have a high propensity to convert will significantly increase lead generation, sales and ultimately website ROI.
As a result, the greater the potential revenue a keyword phrase has, the more competitive it usually is to rank well for that phrase. Therefore, companies spend resources in an effort to achieve these listings. It is important to have someone who is well versed in the best practices of search engine optimization to oversee those resources and ensure that they have the desired effect.
Many of the site-wide elements that were enumerated in the first section of this document are not intuitive to set up from a system administrator’s perspective. It is very common for Web masters to utilize 302 redirects incorrectly, use relative linking within the site with inconsistent linking to www.domain.com and domain.com, create multiple URL paths to the same content, use java and flash navigation that do not allow for proper indexing as well as a number of other behaviors that do not cause problems for the usability of the website, but do cause problems for search engines to correctly index the content of the website. Understanding the optimal server settings and site architecture for search engines is critical in resolving these issues in some scenarios. This can be especially true in the case of content management systems.
Another reason that SEO professionals are needed is to evaluate the strength of the content as it relates to targeted keyword phrases versus that of the competition and to make recommendations for content development that increase the opportunity for the website to rank highly for those terms.
In addition to content recommendations based on keyword phrases, the SEO will often times need to adjust the keyword focus of Web pages that were written by content creators who did not write with SEO in mind. Often times, content is written for the sake of brevity or with the assumption that the reader can infer some of the content without actually having to spell it out.
The SEO professional understands the search engine crawler’s limitations in this regard and will adjust the content to include any words or phrases that might have initially been omitted. Having a person with an SEO focus in the content production cycle is very important, especially within large organizations where multiple writers are used who do not focus on SEO.
SEO professionals also ensure that internal linking navigation is optimal for conveying keyword relevance to search engines. This is especially important for constructing the navigation using technology that can be properly indexed.
Additionally, as previously alluded to in the first section of this document, there are a number of internet marketing and linking opportunities that must be evaluated and prioritized based on available resources. Proper understanding of SEO ensures this prioritization will lead to higher search engine rankings as a result of link acquisition efforts.
The Reach of Online Press Releases
August 26, 2008
The Modern Press Release Goes Beyond Geographical Boundaries
Press releases were originally for the sole purpose of relaying updates and other pertinent information to the media about a company or organization. They served as some sort of personal correspondence between the media and a company. In the perfect world, the press release is designed to be publicized through the media so that people would learn about your product or service if the media chose to run your story.
But in the not-so-perfect world, the traditional press release has a fifty-fifty chance of surviving the paper shredder in various news organizations. It all depends on the editor’s judgement and his or her idea of newsworthy information. So in the past, releasing these materials to the press was always likely to result in no take-up of the message that you were trying to convey.
These days, however, the press release takes on another purpose and is redefined by the increased accessibility of online media. In recent years, the press release has gone online - just like other marketing tools - and is now made open for mass readership. They are no longer limited to the people in the media. Anyone who is interested in a company or industry can access your press release directly through distribution sites and news release sites.
But what has defined the newfound role of the press release is the fact that it rides on the pervasiveness of the Internet, the medium through which it is distributed. Over the past decade, cyberspace has continued to accommodate more users. People are starting to appreciate the convenience of getting everything that they need with just a click of the mouse. You don’t go to the newspaper to find out what is new about a company but to blogs and other resources.
Under Web 2.0, everyone can have their say about a product or service, not just journalists. Going online is your first port of call nowadays and you start by searching for what you are looking for. And how convenient if the first thing you read is a nicely constructed press release leading back to the organizations website!
This is a practice that is common to many internet users. The medium is an information resource so a person in Hongkong looking for information on X Company may end up looking at the same page as somebody else located in Paris. Unlike its traditional counterpart, the online press release is capable of disseminating information beyond the boundaries of the company’s geographical location.
Online press releases have greatly benefited from the wider reach of the Internet. They are not anymore limited to providing information for people within the organization’s locality. They are now designed to cater to mass audiences located in any part of the world. So long as these people share the same interest, the online press release is accessible regardless of where they are in the world.
This makes it easier for various companies to offer their products and services to a wider clientele as well. You don’t need to be based in the United States to tap into that market. All you need to do is contact us today to start on your press release marketing campaign.